Asian markets are seeing robust growth in the area of tea-based skin care. Products containing Tea are an excellent source of antioxidants which could promote anti-aging benefits. Tea can be therapeutic, applied topically via formulations and ingested. Tea, easily crosses over into the growing area of nutricosmetics.
While brands may be quick to market tea, particular attention should be taken care to warn consumers of the safety of tea. The article Green Tea and Fat Loss, highlights contraindications and general safety for green tea extract. Tea manufacturing can be highly inconsistent across the board. With this in mind, cosmetic brands should carefully source tea and communicate the growing and production methods to customers.
Emerging brands, Lu Ming Tang and InnisFree are the leading tea based skin care advocates. Using a marketing strategy that clearly defines the unique benefits of tea in personal care products, cosmetic brands can set themselves apart from competition.