Cambridge Consultants may have nailed it with their new high tech skin analyzing app Skintuition. Marketed as an app to visualize skin secrets, Skintuition offers a non-invasive approach to understanding skin needs and advancing personalization in cosmetic products.

Integrated algorithms and camera technology, found on most smartphones, provide users the ability to glean information about skin structure and health. Skintuition images the skin’s surface in greater detail than a typical camera by controlling illumination. This allows analysis of what lies beneath the skin’s surface such as melanin and oxygen content.

The integrated algorithms give the app the ability to recommend higher SPF sunscreen or detect portions of the face where sunscreen protectant may have been missed. The most significant feature of the app is that it can track changes in skin health over time.

Skintuition has broad appeal because the technology is accessible to larger populations.